May 08, 2024

2023-2024 University Catalog

Marketing, B.S.

Student Learning Outcomes

Student Learning Outcomes (SLOs) for BS Marketing Learning Goals (AACSB)
1	Marketing graduates will understand and communicate basic marketing concepts and the role of marketing within organizations and in the marketplace. Particular emphasis is placed on concepts related to the 4 Ps (product, price, place, and promotion) and target markets.
2	Marketing graduates will possess the knowledge to define and implement ethical standards and policies of social responsibility that will create enduring relationships between firms and their clients and work to the general benefit of society as a whole.
3	Marketing graduates will understand the global nature of marketing and demonstrate mastery of appropriate measures to operate effectively in international settings.
4	Marketing graduates will be able to use the marketing research process to define a problem/opportunity, design the research project, collect data, and analyze data for the purpose of making appropriate and actionable marketing decisions.
5	Marketing graduates will be able to apply theories and principles of consumer behavior to marketing decision-making.
6	Marketing graduates will synthesize information in the internal and external environment for marketing decision-making and formulate a marketing plan that aligns forces in the external environment with the core competencies of the firm.
7	Marketing graduates will demonstrate active management of a marketing strategy in a competitive environment.

General Education Requirements

English

ENGL 1157 - English Composition 1 - Credits: 3
ENGL 1158 - English Composition 2 - Credits: 3
OR
ENGL 1159 - English Composition 2 Honors - Credits: 3 ¹

Mathematics

MATH 1115 - Applied Algebra - Credits: 3
OR
MATH 1125 - Precalculus Algebra - Credits: 3 or higher
MATH 2785 - Elementary Statistics for Business and Economics - Credits: 3
OR
MATH 2314 - Elementary Statistical Methods - Credits: 3

Science

BIOS Credits: 3 ²
Other Physical Science Credits: 3 ²
BIOS or same as Physical Science Credits: 3 ²

Humanities

Humanities Elective Credits: 6 ²
ENGL Literature Credits: 3 ²

Social Sciences

ECON 1203 - Principles of Microeconomics - Credits: 3
Social Science Elective Credits: 3 ²

Arts

Arts Credits 3 ²

Total Credit Hours: 39

Other Requirements

ACCT 2100 - Principles of Accounting - Credits: 3
ACCT 2130 - Management Accounting - Credits: 3
BA 2780 - App Software for Business - Credits: 3
BA 3010 - Legal Environment of Business - Credits: 3
ECON 1204 - Principles of Macroeconomics - Credits: 3
FIN 3300 - Principles of Financial Mgmt - Credits: 3
MANG 2790 - Business Communication - Credits: 3
MANG 3401 - Intro to Mgmt & Org Behavior - Credits: 3
MANG 3402 - Operations and Systems Management - Credits: 3
MANG 4480 - Business Policies & Problems - Credits: 3
QMBE 2786 - Intermed Bus & Econ Stat - Credits: 3
QMBE 2787 - Bus & Econ Stat Lab - Credits: 1
Business Elective Credits: 3
Electives Credits: 14

Total Credit Hours: 51

Course Requirements for Major

MKT 3501 - Principles of Marketing - Credits: 3
MKT 3505 - Consumer Behavior - Credits: 3
MKT 3510 - Intro to Marketing Research - Credits: 3
MKT 3530 - Sales Management - Credits: 3
OR
MKT 3540 - Integrated Marketing Comm - Credits: 3
MKT 4590 - Marketing Strategy - Credits: 3
MKT Electives 3000 or higher Credits: 9
Business Elective Credits: 6

Total Credit Hours: 30

Sales Concentration

MKT 3515 - Personal Selling - Credits: 3 ¹
MKT 3530 - Sales Management - Credits: 3 ¹
MKT 3580 - Digital Marketing - Credits: 3 ¹

Total Credit Hours: 9

Total Credit Hours Required: 120

“C” or better required
Check General Education Courses to confirm what courses fulfill this requirement.

Four Year Plan of Study

The B.S. in Marketing major offers an opportunity to earn a concentration in Sales.

Understanding Your Degree Program of Study

Four Year Plan of Study Key

GE - General education

M - Major coursework

O - Other coursework

FE - Free electives

RE - Restricted electives

UR - University requirements

CR - College requirements

Program requirements - Some degree programs offer an opportunity to complete a Concentration (C) within the major. Some degree programs require that a Concentration (C) or an Option (OP) be completed as a part of the major.

First Year of Enrollment

First Year
Code	Course	Credit Hours
GE	ENGL 1157 English Composition	3
GE	ENGL 1158 or ENGL 1159 English Composition (C grade or better required)	3
GE-RE	Mathematics - See General Education Menu Recommended; MATH 1115 Applied Algebra OR MATH 1125 Precalculus Algebra OR Higher1	3
GE-RE	Mathematics - See General Education Menu Recommended; MATH 2785 Elemen Stat Bus Econ OR MATH 2314 Elementary Statistical Methods OR Higher¹	3
GE-RE	Science - Biology² - See General Education Menu	3
GE-RE	Social Science - See General Education Menu	3
GE	Social Science - See General Education Menu Recommended: ECON 1203 Principles of Microeconomics¹	3
GE-RE	Arts - See General Education Menu	3
O-CR	BA 2780 App Software for Business	3
O-UR	UNIV 1001 University Success	1
O-FE	Free Elective	3
Total hours - Year One: 31

General Education note: The General Education requirement may be met by completing other courses on the Gen Ed menu; however, Recommended courses must be completed to meet degree requirements if not completed as general education requirements and may be prerequisites for other required courses in the degree program.
The 9-hour General Education Science requirement includes a 6-hour sequence in one science selected from BIOS, CHEM, EES, and PHYS. 3 hours of the 9-hour requirement must be BIOS.

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Second Year of Enrollment

Second Year
Code	Course	Credit Hours
GE-RE	Science - Biology or Physical Science²- See General Education Menu	3
GE-RE	Science - Physical Science² - See General Education Menu	3
GE-RE	Humanities - See General Education Menu	3
GE-RE	Humanities - Literature - See General Education Menu	3
O-CR	ACCT 2100 Principles of Accounting	3
O-CR	ACCT 2130 Management Accounting	3
O-CR	ECON 1204 Principles of Macroeconomics	3
O-CR	QMBE 2786 Intermed Bus & Econ Stat	3
O-CR	QMBE 2787 Bus & Econ Stat Lab	1
O-CR	MANG 2790 Business Communication	3
M	MKT 3501 Principles of Marketing	3
Total Hours - Year Two: 31

General Education note: The General Education requirement may be met by completing other courses on the Gen Ed menu; however, Recommended courses must be completed to meet degree requirements if not completed as general education requirements and may be prerequisites for other required courses in the degree program.
The 9-hour General Education Science requirement includes a 6-hour sequence in one science selected from BIOS, CHEM, EES, and PHYS. 3 hours of the 9-hour requirement must be BIOS.

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Third Year of Enrollment

Year Three
Code	Course	Credit Hours
GE-RE	Humanities - See General Education Menu	3
O-CR	FIN 3300 Principles of Financial Mgmt	3
O-CR	MANG 3401 Intro to Mgmt & Org Behavior	3
O-CR	MANG 3402 Operations and Systems Management	3
O-FE	Free Elective	3
O-FE	Free Elective	3
M	MKT 3505 Consumer Behavior	3
M	MKT 3510 Intro to Marketing Research	3
M-RE	MKT Elective 3000+ OR (Sales Concentration) MKT 3515 Personal Selling	3
M-RE	MKT Elective 3000+ OR (Sales Concentration) MKT 3530 Sales Management	3
Total hours - Year Three: 30

General Education note: The General Education requirement may be met by completing other courses on the Gen Ed menu; however, Recommended courses must be completed to meet degree requirements if not completed as general education requirements and may be prerequisites for other required courses in the degree program.
The 9-hour General Education Science requirement includes a 6-hour sequence in one science selected from BIOS, CHEM, EES, and PHYS. 3 hours of the 9-hour requirement must be BIOS.

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Fourth Year of Enrollment

Year Four
Code	Course	Credit Hours
O-CR	BA 3010 Legal Environment of Business	3
O-CR	MANG 4480 Business Policies & Problems	3
O-FE	Free Elective	3
O-FE	Free Elective	1-2
O-RE	Business Elective	3
M-RE	Business Elective	3
M-RE	Business Elective	3
M	MKT 3530 Sales Management OR MKT 3540 Integrated Marketing Comm (Sales Concentration) Must take MKT 3540 Integrated Marketing Comm	3
M	MKT 4590 Marketing Strategy	3
M	MKT Elective 3000+ (Sales Concentration) MKT 3580 Digital Marketing	3
Year Four - Total Hours: 28
Total degree hours: 120

General Education note: The General Education requirement may be met by completing other courses on the Gen Ed menu; however, Recommended courses must be completed to meet degree requirements if not completed as general education requirements and may be prerequisites for other required courses in the degree program.
The 9-hour General Education Science requirement includes a 6-hour sequence in one science selected from BIOS, CHEM, EES, and PHYS. 3 hours of the 9-hour requirement must be BIOS.

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Total Credit Hours Required: 120

“C” or better required
Required for all first-time full-time students.

Sales Concentration

The Concentration in Sales requires the completion of

MKT 3515 - Personal Selling - Credits: 3
MKT 3530 - Sales Management - Credits: 3
MKT 3580 - Digital Marketing - Credits: 3