HRT 3011 - Tourism & Hospitality Marketng

College of Business Administration

Lecture
- Credits: 3

A survey of modern marketing theory and techniques as applied in the tourism and hospitality industry. Emphasis will be placed on services marketing, and topics include an analysis of hospitality customer needs, marketing planning, segmentation, positioning, and promotion.

Grading Basis: Graded
Repeatable: N
Consent Required to Add No
Consent Required to Drop No