Nov 27, 2024  
2024-2025 University Catalog 
  
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2024-2025 University Catalog
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MKT 3501 - Principles of Marketing

College of Business Administration
Lecture
- Credits: 3

Offered each semester. Prerequisite: ECON 1203 . A course designed to introduce the role of marketing in society. Particular emphasis is placed on those market-related variables which are subject to control by the firm. The viewpoint taken is that of the marketing manager whose role it is to make decisions relating to marketing strategy.

Prerequisites/Corequisites: Must have credit for ECON 1203  or equivalent.
Grading Basis: Graded
Repeatable: N
Consent Required to Add No
Consent Required to Drop No


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