MKT 3505 - Consumer Behavior

College of Business Administration

Lecture
- Credits: 3

Offered each semester. Prerequisites: MKT 3501 and three hours of social sciences coursework. An interdisciplinary approach to the study of the decision-making process as it applies to the purchase of consumer goods. The viewpoint of both consumer and of the marketing manager are considered so that the student may apply the principles of the courses to personal as well as professional life. A wide variety of examples is used to establish the practical value of the subjects discussed.

Prerequisites/Corequisites: MKT 3501 & 3 hours of Social Sciences coursework required.
Grading Basis: Graded
Repeatable: N
Consent Required to Add No
Consent Required to Drop No