MKT 3526 - Legal Environment of Marketing

College of Business Administration

Lecture
- Credits: 3

Prerequisites: MKT 3501. A study of the federal anti-trust laws and other federal and state laws regulating and affecting the sales, marketing, and distribution processes. Subject areas include price fixing laws, exclusive dealings and tie-in arrangements, patent laws, horizontal and vertical restraints of trade, illegal boycotts and discriminatory discounts, illegal advertising, product liability, and consumer protection laws.

Prerequisites/Corequisites: MKT 3501 required.
Grading Basis: Graded
Repeatable: N
Consent Required to Add No
Consent Required to Drop No