MKT 4400 - Marketing Found for Managers

College of Business Administration

Lecture
- Credits: 3

An approach to marketing management concepts and practice intended for managerial use. This course is intended to prepare students for graduate study in Business Administration. Emphasis will be placed on familiarizing pre-MBA students with the application of marketing management techniques in business decision-making as it concerns the development and strategic positioning of the firm and its offerings in a competitive environment. Not open to undergraduate students. This course may not be taken for graduate credit. Students may not receive credit for both MKT 3501 and MKT-4400.

Prerequisites/Corequisites: Marketing 4400
Grading Basis: Graded
Repeatable: N
Consent Required to Add No
Consent Required to Drop No