MKT 3540 - Integrated Marketing Comm

College of Business Administration

Lecture
- Credits: 3

Prerequisite: MKT 3501 and MKT 3505. This course provides an overview of how sales promotion, advertising, personal selling, direct marketing, and public relations are coordinated to create an integrated marketing communications campaign. Primary focus will be in learning how to develop, place, and evaluate the impact of marketing communications. Upon completion, students should be able to make strategic decisions on how to best communicate with a target audience using a combination of different types of media and communication strategies.

Prerequisites/Corequisites: Must have credit for MKT 3501 & MTK 3505
Grading Basis: Graded
Repeatable: N
Consent Required to Add No
Consent Required to Drop No