Nov 23, 2024  
2024-2025 University Catalog 
  
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2024-2025 University Catalog
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MKT 3580 - Digital Marketing

College of Business Administration
Lecture
- Credits: 3

Prerequisite: MKT 3501  and MKT 3505 . This course will provide students with an overview of the dynamic field of digital marketing and the tools of the trade. Students will learn the basics of web design, web analytics, on and off-site Search Engine Optimization (SEO), online display advertising, e-mail marketing, social media marketing and online reputation management and how to use those tools to drive conversions in both the digital and off-line domains.

Prerequisites/Corequisites: Must have credit for MKT 3501  & MTK 3505
Grading Basis: Graded
Repeatable: N
Consent Required to Add No
Consent Required to Drop No


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