MKT 6503 - Strategic Marketing Management

College of Business Administration

Seminar
- Credits: 3

Prerequisite: MKT 3501 or MKT 4400 or ENMG 6101 or consent of the department. Students with an undergraduate marketing degree may replace MKT-6503 with an approved graduate marketing elective. Development of the ability to solve marketing problems using the case method. Emphasis is given to the use of data obtained from business firms.

Prerequisites/Corequisites: Student must be GMBA
Grading Basis: Graded
Repeatable: N
Consent Required to Add Department Consent Required
Consent Required to Drop No