MKT 6535 - Advanced Services Mkt Mgt

College of Business Administration

Lecture
- Credits: 3

Prerequisite: MKT 6503. A strategy-oriented seminar dealing with problems of marketing-service businesses (e.g., hotels, restaurants, banks, medical offices, etc.). This course prepares students to properly mange the marketing effort for service businesses using case analyses, exercises, and projects which deal with critical aspects of service, design, and delivery. Graduate students may not receive credit for both MKT 4535G and MKT-6535.

Prerequisites/Corequisites: Credit for MKT 6503 required.
Grading Basis: Graded
Repeatable: N
Consent Required to Add No
Consent Required to Drop No