MKT 4535 - Services Marketing

College of Business Administration

Lecture
- Credits: 3

Prerequisite: MKT 3501 or MKT 4400. Services marketing concepts are applied to a broad range of service industries (e.g., health care, financial, professional, hospitality, travel, tourism, sports, arts, entertainment, governmental, quasi-governmental, non-profit, channel, physical distribution, rental, leasing, education, research, telecommunications, personal, repair, and maintenance services). Services represent more than three-fourths of the U.S. Gross National Product and three-fourths of all jobs. Topics include uniqueness of services marketing, marketing strategy for services, services customers, the services marketing mix, services marketing research, and international services marketing. Graduate students may not receive credit for both MKT 5535 & MKT 6535.

Prerequisites/Corequisites: Credit for MKT 3501 or MKT 4400 required.
Grading Basis: Graded
Repeatable: N
Consent Required to Add No
Consent Required to Drop No